Flamboyant Fashion designer in London flash mob
Flamboyant fashion design Pierre Garroudi has started back his flash mobs across London in August 2020 after the national lockdown ended.
He continued them into December crisscrossing all over central London with a different location and designs each week. Merging art with fashion his designs have been worn by some of the famous style icons from Naomi Campbell to Scarlet Johansson.
Who is Pierre Garroudi?
Pierre was born in Iran and has lived in many places around the world. His career started by studying in Paris and working as a hairdresser. He then moved to New York where he went to the Fashion Institute of Technology after working at various design houses In 1993 he started his brand under his name.
He was inspired to do the flash mobs because there was nothing out there in terms of fashion during COVID19 and its impossible to hire space for a fashion show.
Below are some of my favourite shots that I have taken during five of his flash mobs in 2020.
Well done to Pierre for organising them every week since the summer and the models each week who have to deal with the British weather whatever it throws at them. The collections he shows depends on the weather.
August 22nd — Piccadilly Circus
This was the first flash mob that I went to in 2020 after being locked down for 6 months. It was an excellent way to get back out, taking photos once again at events in London. I think this was my first time back in central London since March and it was good to meet up with fellow photographers, some of whom are friends. Coming into central London it was noticeably very quiet on the train, and passenger numbers were down at least 80% and on the Victoria line, there were 1 or 2 people in the carriage. For a Saturday afternoon, it was extremely quiet.
The trail was from Piccadilly Circus, going along the Piccadilly road towards the Royal Acadamy of Arts.
September 5th — Oxford Circus
From Oxford Circus to Mayfair with 8 models, a lot more photographers turned up to this flashmob word was getting around. It was also much busier as more people headed into central London. Plus a lot more people on the underground. The trail was along Oxford Street cutting through the back streets heading to Mayfair.
September 12th — Piccadilly Circus
From Piccadilly Circus to Trafalgar Square via Leicester Square, the weekly flash mob carried on. It was much busier in London it felt like a normal Saturday in the West End. Eight models were on the trail through central London.
December 5th — Knightsbridge
From Knightsbridge along Sloane Street towards Sloane Square only arrived for halfway through this weeks flashmob, there were nine models. Lots of Christmas shoppers out plus a lot of protestors against masks. They seem to be out in force every weekend despite the increase in infections.
Amazing makeup on the models made them even more striking with the flamboyant clothes designs.
December 12th — Piccadilly Circus
From Piccadilly Circus to Trafalgar Square the flash mob took place in wintry sunshine of London. More protests were going on as usual and there were a lot more people in central London. We ended the flash mob at Trafalgar Square as unfortunately one of the models broke her ankle, hope it heals soon Saiqa.
December 19th — Oxford Circus
Dodging the showers the flash mob took place from Oxford Circus to Mayfair with 6 models, their amazing makeup was done by the makeup artists below. All the Christmas decorations were out in London despite some of the shops not being able to open. Whilst we out on the flash mob the government announced that a total lockdown was starting the next morning and all the shops would be closed except the essential ones. That was the cue to head back to Watford to start my Christmas shopping as I had left it for the last week. Luckily I got ahead of crowds heading out of London to escape the capital.
Thanks for reading my article, feel free to comment below and check out more of the photos here.