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Flamboyant Fashion designer in London flash mob

Flamboyant fashion design Pierre Garroudi has started back his flash mobs across London in August 2020 after the national lockdown ended.

Andrew Lalchan
6 min readJan 22, 2021

He continued them into December crisscrossing all over central London with a different location and designs each week. Merging art with fashion his designs have been worn by some of the famous style icons from Naomi Campbell to Scarlet Johansson.

Model group shot in Mayfair, London (December 2020)

Who is Pierre Garroudi?

Pierre was born in Iran and has lived in many places around the world. His career started by studying in Paris and working as a hairdresser. He then moved to New York where he went to the Fashion Institute of Technology after working at various design houses In 1993 he started his brand under his name.

He was inspired to do the flash mobs because there was nothing out there in terms of fashion during COVID19 and its impossible to hire space for a fashion show.

Below are some of my favourite shots that I have taken during five of his flash mobs in 2020.

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Andrew Lalchan
Andrew Lalchan

Written by Andrew Lalchan

Run a Digital Design Agency for the last 27 years / 18 years professional photographer. Write about Weather, Space, Web Design, Fashion, Music & Photography.

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