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Flamboyant Fashion designer in London flash mob
Flamboyant fashion design Pierre Garroudi has started back his flash mobs across London in August 2020 after the national lockdown ended.
He continued them into December crisscrossing all over central London with a different location and designs each week. Merging art with fashion his designs have been worn by some of the famous style icons from Naomi Campbell to Scarlet Johansson.
Who is Pierre Garroudi?
Pierre was born in Iran and has lived in many places around the world. His career started by studying in Paris and working as a hairdresser. He then moved to New York where he went to the Fashion Institute of Technology after working at various design houses In 1993 he started his brand under his name.
He was inspired to do the flash mobs because there was nothing out there in terms of fashion during COVID19 and its impossible to hire space for a fashion show.
Below are some of my favourite shots that I have taken during five of his flash mobs in 2020.
Well done to Pierre for organising them every week since the summer and the models each week who have to deal with the British weather whatever it throws at them. The collections he shows depends on the weather.
August 22nd — Piccadilly Circus
This was the first flash mob that I went to in 2020 after being locked down for 6 months. It was an excellent way to get back out, taking photos once again at events in London. I think this was my first time back in central London since March and it was good to meet up with fellow photographers, some of whom are friends. Coming into central London it was noticeably very quiet on the train, and passenger numbers were down at least 80% and on the Victoria line, there were 1 or 2 people in the carriage. For a Saturday afternoon, it was extremely quiet.
The trail was from Piccadilly Circus, going along the Piccadilly road towards the Royal Acadamy of Arts.
