Maximizing Your Earnings: A Guide To Twitter Monetization In 2023

Over the past several months, Twitter has rolled out a series of new features aimed at providing creators with additional avenues for revenue generation. This article will provide a comprehensive rundown of these latest additions and closely monitor their impact and success in updates.

Andrew Lalchan
4 min readMay 12

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Making money from Twitter | Source: Midjourney, AI Art

Following Elon Musk’s acquisition of Twitter last year, which drew widespread attention and controversy, the platform has since experienced a period of relative calm. As of now, Twitter offers various opportunities for users to generate income through its features and services. This article will provide an overview of these methods and explore their potential for monetization on the platform.

Last month on 26/4/2023, marked 14 years since my inception on Twitter in 2009, I have intermittently posted tweets throughout the years due to time constraints and the lack of incentive to create content without compensation. However, in 2023, the current climate of social media platforms presents a promising opportunity for creators seeking financial gain through their online presence. Just like photos (See article on getting paid for YOUR photos with ClickASnap), you are not only the product, but you have become a revenue stream.

Viral Tweets

The first way you can earn money is through viral tweets with a large Twitter thread. Only the Ads that appear in the viral thread will be shared. No figures have been given as yet, but one of the conditions is that you must be a Twitter Blue member. This will likely increase the signups; from some people I know, this has occurred.

After initially resisting, I recently opted to join Twitter Blue, a premium subscription service on the platform. The decision was prompted by an announcement made by Elon Musk that Twitter would share ad revenue generated from viral tweets. This development served as a catalyst for my enrollment in the service, marking a shift in how users can monetize their content on Twitter.

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Andrew Lalchan

Run a Digital Design Agency for the last 26 years / 17 years professional photographer. Write about Weather, Space, Web Design, Fashion, Music & Photography.